Pink gets a rough deal in men’s fashion. Originally regarded as the height of masculinity in the 19th century, successive waves of gender-specific marketing in 1940s America saw the color become associated with all things girly. Despite Dipset legend Cam’ron dragging the color into hip hop folklore, the streetwear community has so far remained resilient to pink’s allure.

That’s all set to change if recent seasons are anything to go by, however. We’ve noticed hints of fuchsia, salmon, coral and blush appearing through the cracks of the monochrome palettes that have dominated the fashion landscape of late, and while the color may still be viewed with caution by conservative dressers, now’s the perfect time for the style conscious to show their softer side.

Baseball Hat

Baseball Hat


lucid fc.

Buy at lucid fc.

It requires a certain confidence to pull off pink that in an era of minimal colorways and all-black everything, and while we’re not advising stepping out in an all-pink getup anytime soon, the color is perfect for adding some mischievous flair to your wardrobe; whether it’s as an accessory or a full blown statement piece.

A photo posted by Ian Connor (@ianconnorsrevenge) on

Undeterred by the stigma surrounding pink (or perhaps because of it), Instagram maven and Normcore style icon Ian Connor has made the color his own; whether it’s with his appropriately-titled Pink Dolphin collaboration, neon fuschia shorts or washed peach work pants.

heritage varsity

heritage varsity



Buy at NEEDS&WANTS Studios

Given that it’s flattering on the skin and makes a bold statement, pink is the perfect color for the warmer months; which probably explains the blush-hues we’ve noticed in recent spring/summer collections from the likes of Gosha Rubchinskiy, Raf Simons, Our Legacy and Filling Pieces. If you’re still unconvinced by the color’s charms, you could always test the water with some softer tones, like the flamingo-toned varsity jacket pictured above.

For a whole range of pink items, check out our “The Color Pink” collection of soft-toned products over at What Drops Now. 

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin