A Canadian creative agency called Wunder just launched a marketing campaign that’s doing the opposite of most ad campaigns this holiday season. It has bought $10,000 worth of ad spaces around Halifax, Nova Scotia, just to leave them completely blank.
Though the creative agency usually creates ads and campaigns for brands, this year they decided to go another route. “We decided to do the opposite and give everyone a break from ads during the holiday season,” says Wunder. The unusual campaign, titled “White Christmas,” includes huge billboards, as we all as ad spaces at bus and train stops, newspaper, social, and radio ads.
Take a look at Wunder’s blank campaign below.