Following in the fresh footprints of Rihanna, Naomi Campbell and Kylie Jenner, a tracksuit-wearing Young Thug has become the latest person to star as the face of PUMA.

Thugger (or, "No, My Name Is Jeffery," as he is apparently now known) models a variety of fresh tracksuits next to vintage bicycles and boomboxes in a campaign that romanticizes the birth of hip-hop in the 1970s. PUMA has been on the up for some time now, and signing up one of the most forward-thinking rappers will only help boost the brand's rep.

Despite their vintage aesthetic, the tracksuits themselves look to be made from modern and breathable technical fabrics, and details like contrast side stripes on the trousers make them much more about stunting than running. Check them out above.

For more 1970s hip-hop vibes, check out the trailer for Baz Luhrmann's new series, The Get Down, below. The first six episodes are available to watch in full now over at Netflix.

In other music news, Frank Ocean’s producer, Malay, has explained why Boys Don’t Cry was delayed.

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