Concepts is an OG of our world. It was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer. Like a certain venerated fashion house, its Concepts signature interlocking “C"s logo has become instantly recognizable.

That isn't the only thing that's solidified their reputation as one of the best stores out—they were one of the first shops to pair high-end clothing items alongside covetable streetwear and grail-worthy kicks. The execution of their collaborative models has also been consistently good, like its recent massage-themed adidas "Shiatsu" Energy Boost, which taps fellow OG Mayor for a "relaxing" campaign.

However, the Massachusetts-based shop that has become popular through its diverse collabs from New Balance and Nike to Birkenstock and Mephisto is about to up its game in a huge way. We can confirm that Concepts and Zappos have finalized a business relationship that will greatly boost the boutique's logistical and operational capabilities.

“This collaboration is an incredible opportunity to enhance all facets of our company at a pivotal moment in our history. The future is incredibly bright and I am overjoyed with what the future holds for Concepts,” says Tarek Hassan, CEO of Concepts International. “The fact that we now have additional resources, helping us better serve our customers is a dream come true.”

The Concepts team will continue to operate independently, maintaining its authentic spirit and innovative approach to the retail game, relying on the provenance the brand has built as one of street culture's premier retailers since 1996. Loosely translated, that means we probably won't see much change on the outside once the Zappos relationship kicks into high gear.

In other style news, Balenciaga is being sued by a NYC souvenir company.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.