ZARA is launching a limited edition augmented reality app in its stores. For two weeks only, customers who have the ZARA app can hold their phone up in the store and see models walk around the store wearing ZARA clothes that you can then click through and buy.

The app will also let customers hover over a package that was ordered online and see visuals of what’s inside. ZARA isn’t the first brand to use augmented reality; Converse, Topshop, Uniqlo, and IKEA all have AR apps.

The augmented reality app will be rolled out across 120 of ZARA’s stores worldwide, beginning April 18.

In other style news, Psychic Hearts unveil graphic-heavy range for spring.

  • Photography: Cameron Spencer/Getty Images
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