On

Perhaps, this is too predictable but On Running does turn our late night trips to the convenience store and early morning runs on the city pavement, into trips across the clouds. We like our Cloufswifts so much that we had to collaborate with the brand.

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Choosing style over comfort is never easy – Swiss performance brand On caters to both. Merging style and utility, On isn't just a runner's favorite but has quickly emerged in streetwear's fashion repertoire. Built on the label's own CloudTec® cushioning, On takes technical innovation and applies it to clean silhouettes. Cutting-edge materials and Swiss quality, On's cloud-like shoes and high-tech apparel are a gorp-core dream.

The story of On started when Olivier Bernhard, one of On's founders, came up with the idea to imitate the sensation of running on clouds — "I always felt there was room not for another running shoe but for a different running feel." Bernhard's first prototype was pieced together from bits of garden hose glued to running shoes. After presenting and consequently being rejected by Nike for his "Frankenstein" looking sample, Bernhard, determined to get his idea of "soft landing and explosive takeoff" off the ground, teamed up with friends David Allemann and Caspar Coppetti. The dynamic trio started the company in Zürich, Switzerland, in 2010; the rest is history. 

Adapting to running tracks and mountain trails, On shoes are equally amazing for a city stroll. The brand's crazy comfy yet sleek sneakers, high-tech running shoes, waterproof hiking boots, and durable performance apparel provides wearers with breathability, comfort, and style. Taking the brand in an innovative direction, On X Loewe collab pairs On's performance features with Loewe's luxury designs. 


Similar brands: HOKA, Salomon, New Balance, adidas, ASICS