RANRA

Arnar Már Jónsson designs for those of us who feel ill-equipped to handle Gluggaveður — days in which the weather looks beautiful from inside but is actually brutally cold once you step outdoors. A direct symptom of the Icelandic-British duo's temperamental home climates, Arnar Már Jónsson and Luke Stevens equips wearers with performance-based clothing that is rugged enough to endure the elements but stylish enough to integrate into your wardrobe. Seasonless layering staples, technical outerwear, luxurious sportswear, and insulating knitwear are all part of the brand's DNA. Arnar Már Jónsson will have you feeling right at home, whether you’re out exploring nature or trekking through an urban jungle.

Since the start of their label, Jónsson and Steven have aspired to build a brand that approaches functional wear with a more human and sustainable touch blending traditional craftsmanship with environmental responsibility and functional design. Coats and shells on popular jackets are made from organic Ventile or waterproof technical wools. Denim is hand-washed, pants are dyed using historic Icelandic techniques, and its fabrics are researched extensively.

The brand's production is designed to minimize waste, eliminating plastics from their workflow. All together, you get a range of collections that feel timeless, Scandinavian, and sporty with traces of gorpcore. If you haven't caught on already, there is an extreme level of detail and purpose placed in each individual garment from the brand — poetic functionality. It's what makes Arnar Már Jónsson one of the most exciting brands in fashion.