brendon babenzien

brendon babenzien



Birth Place

East Islip, New York


New York, USA


Brendon Babenzien is the founder of the environmentally conscious menswear brand Noah. He is also the former creative director of Supreme – James Jebbia’s streetwear and skate culture behemoth, which is arguably the most influential streetwear brand of all time.

Babenzien’s streetwear trajectory is a long and notable one, starting out working at his local surf-skate shop as a teenager, via moving to Miami round 1991/1992 to help his friend Don Busweiler with his influential Pervert brand, and landing at Supreme in the mid-’90s where Babenzien was responsible for about 15-years worth of designs and subsequent hype.

He departed from Supreme in 2002 in a first effort to launch Noah, but ended up shutting it down and returning to Supreme as design director. Then in 2015 he left he Supreme once more and re-launched Noah with a store in New York’s NoLita neighbourhood. He also took over the creative direction of Pharrell William’s Billionaire Boys Club’s high-end line, Bee Line.

Highlighting exploitative labor practices and mindless consumption, Babenzien has set out to help shift the cultural understanding of ‘cool’ and promote more ‘intelligent consumption’. As a customer you are encouraged to bring your Noah pieces back once you are done wearing them, and tell what you did with them (and you’ll get a discount on your next piece.)

Noah fuses the rebel-nature of skate, surf, and music sub-cultures with an appreciation of classic menswear and the weatherbeaten, nautical aesthetic of sailors and fishermen. It is clothes that have a function.

Some notable collaborations include Mr Porter, SSENSE, Golden Bear and GREATS along with teaming up with photographer Michael Muller in 2018 to create a line of T-shirts highlighting the amount of sharks killed annually. In April 2019 Noah featured a two-week installation at the Galeries Lafayette Champs Elysées in Paris in honor of Earth Day.

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