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Denim November, 19 2008

Levi’s RED 10th Anniversary Denim

The truly groundbreaking blueprint for the original LEVI’S® ENGINEERED JEANS® was created in 1999, taking inspiration from a quirk in the original Levi’s® 501® jeans’ right-hand twill fabric construction which caused the legs of vintage Levi’s® jeans to twist to the left.

To commemorate the 10th anniversary of this landmark concept, Levi’s® has developed a celebration package for Spring/Summer 2009. This limited edition collection contains reissues of the first ‘twisted leg’ jeans: the first Standard, the first Giant and the first Loose Culottes for girls. The fabric is a recreation of the first fabric from 1999, an innovative mix of cotton and hemp in an intense green-cast indigo shade. It is woven on a narrow loom with solid green selvage and finished with gold plated buttons cast from the original moulds. These re-editions jeans will be presented in a special box and are certain to become collectors’ items.

oki-ni have dipped into their personal archive to give you a look at exactly how the originals looked and as a homage to Levi’s Red becoming ten years old oki-ni is privileged to be launching the first collection.

The first 100 pieces of each style will be available from early December only at oki-ni.com with the collection then being seeded into key accounts across the world from mid February next year.

A detailed first look at the Levi’s RED 10th anniversary denim follows after the jump.

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