Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • Issey Miyake’s Next Eyewear Innovation? Eight Eyes
  • How "Crazy" Can Black Dr. Martens Really Be? 
  • How India Became an Artisanal Menswear Powerhouse
  • Sass for Spring? How MAX&Co.
What To Read Next
  • The Delicious Denim-ification of adidas' Italian Sneaker
  • New Balance's Stylish “Miu Miu” Sneaker Goes Moo
  • Nike's Flyest Soccer Sneaker Wears a Dapper Dark Denim Suit
  • Warning: Nike’s Clean Basketball Sneaker Is Very Minty, Very Fresh
  • Nike’s Thickest Running Shoe Is a Creamy Extra-Large Matcha Latte
  • Nike’s LD-1000 Sneaker Looks Delicious Naked