Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • Conor Benn Taps Into His Dark Knight Energy with Off-White™ and Everlast
  • Sole Food: Reebok Is Killing It. Is It Enough to Break Through?
  • The North Face Takes a Walk on the Wild Side
    • Style
    • sponsored
  • Guidi’s Engineer Boots Are Amazing — And Amazingly Rare (EXCLUSIVE)
What To Read Next
  • State of the Art: Every Luxury Brand Should Hire This Hermès-Backed Knitter
  • Salomon’s Hiking Runner Has More Tricks Than Its Name Suggests
  • From adidas to New Balance, the Seven Best Sneakers to Cop This Week
  • Nike's Royal Retro Sneaker Is Made to Go the Distance
  • 9 Top Designers on Their Pre-Show Rituals and Lucky Charms