Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • Yohji Yamamoto Made Yakuza Suits Cool (Again)
  • Menswear of the Moment Is A Hyper-Masc & Hodgepodge'd Clash of Cultures
  • Long(-sleeve) Story Short...
  • Hermès’ Footwear Designer Has Defined the Shoe Agenda for Three Decades
What To Read Next
  • This Sculptural adidas Sneaker Is a Literal Ace in the Hole
  • Nike's Skate-y Soccer Sneaker Is a Delicious Denim Treat
  • Vans' Vibram-Soled Brogue Skate Shoe Does It All
  • New Balance’s Young Dad Shoe Knows the Power of New Balance Grey
  • Nike Turned an Air Max Trail Sneaker Into a Croc Skin Flex for the Streets
  • This Is the Rolls-Royce of Rolls-Royces