Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • The Most Memorable Venue of Paris Fashion Week? Someone's Apartment (EXCLUSIVE)
  • There's a Lovely Little Bit of Old Céline In New CELINE (EXCLUSIVE)
  • The New Dior Man Is Hardly as Kooky as He Seems (EXCLUSIVE)
  • Who Knew Trading Cards Could Be Fashion?
What To Read Next
  • New Balance's Ribbon-Cut Dad Shoe Is Too Whimsical for Words
  • The Most Memorable Venue of Paris Fashion Week? Someone's Apartment (EXCLUSIVE)
  • adidas' Collapsed Samba Sneaker Is Basically a Super-Flat Mule
  • Nike's Flyest Running Shoe Knows That Running Is Mental
  • Vans' Squat New Skate Shoe Symbolizes a Fresh (and Fat) Era
  • Nike's Ghostly Zipped-Up Air Max 95 Is Scary Good