Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • Veterans of C.P. Company & Stone Island Took a Quiet Brand Technical
  • Class of Fossil High: Meet the Tastemakers Defining the Next Era of The Big Tic
  • This Brand Isn’t Levi’s. So, Why the Levi’s Name?
  • Tremaine Emory Wants Denim Tears to Teach You What History Books Won't
What To Read Next
  • After the Reign of Neutrals, Color Is King Again
  • adidas' Blinged-Out Skateboarding Superstar Shoe Is Literally Shining
  • Nike’s Balletcore Shox Falls Anything but Flat
  • Union’s Patching Together Incredible Jordan 1s One "Fragment" at a Time
  • Veterans of C.P. Company & Stone Island Took a Quiet Brand Technical
  • adidas’ Lowkey Luxe Samba Sneaker Has a Feral Secret