Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • A Margiela Nerd Documented a Margiela Nerd's Dream Archive
  • “You Just Do the Work and Let it Go”: Marni’s Meryll Rogge on Her Excellent Debut
  • These Japanese Art-Punks Hide Rare Books Under a Railway
  • Meet Odlo, The Cool Brand Keeping You Warm
What To Read Next
  • Rier Knows Its Salomon Shoe Is Impractical (EXCLUSIVE)
  • These Ultra-Slick GORE-TEX Nikes Eat Rainy Days for Breakfast
  • Thom Browne Says His First Sneaker Collab Could Only Be "With ASICS, of Course" (EXCLUSIVE)
  • Vans Turned Its Calmest Shredder into a Crazy Thick Clog
  • An adidas Sneaker So Good, Not Even Bad Weather Can Ruin Its Outfit
  • adidas' Italian Sneaker Is a Sweet Strawberry Açai Drink