Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • The Antwerp Six Obsession Is Finally Getting Some Context
  • Wales Bonner Is Helping Athleisure Grow Up
  • New Balance Trackside Makes Uniform Dressing Easy (& Elevated)
  • Winter's Worst Won't Get the Better of These Pants
What To Read Next
  • Ye Olde Clarks Have No Business Being This Hot (Exclusive)
  • Evisu Just Tapped Two Streetwear Power Players To Revisit Its Own Archive
  • The Secret to Being the Best-Dressed Guy in the Room This Winter
  • The Best Nike Sneaker Releases This Week
  • Menswear Is Better When It Quits Playing by the Rules
  • The Seven Best adidas Sneaker Releases This Week