Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • Sometimes, Your Dad’s Favorite Sporting Goods Store Turns Out Some Heat
  • Ray-Ban & Sunglass Hut Declare a Stark-Minimalist Summer
  • Inside the Making of a Secret (And Genius) Nike Collab (EXCLUSIVE)
  • Workwear Is the New Luxury. And It Looks the Part
What To Read Next
  • Sometimes, Your Dad’s Favorite Sporting Goods Store Turns Out Some Heat
  • Birkenstock Takes Its Best Clog to the Rodeo
  • The Seven Best Nike Sneakers Releasing This Week
  • Ray-Ban & Sunglass Hut Declare a Stark-Minimalist Summer