Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • A Video Game Designer and a Filmmaker Created a Prada Dreamscape
  • Don’t Underestimate This World Cup Underdog’s Style
  • Phoebe Philo Has Always Made Boring Shoes Beautiful
  • The World Cup's Biggest Rivalry Is Actually Nike vs adidas
  • Streetwear's OG Sandal Brand Is Ready to Be Taken Seriously
What To Read Next
  • ASICS Made Its Strong Looking Dad Shoe Unreasonably Cute
  • The Audi Nuvolari Is in a Lane of Its Own
  • We Stand Corrected: Coffee Dates Are Underrated
  • A Video Game Designer and a Filmmaker Created a Prada Dreamscape
  • Don’t Underestimate This World Cup Underdog’s Style
  • New Balance’s Vibram-Soled Trail Sandal Is the King of Versatility