Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

I love this video - a must see. Fascinating. Oasis' leader singer, Liam Gallagher is set to launch his own clothing line, Pretty Green, in the very near future. Named after a title track from The Jam, Mr. Gallagher states, "The reason I'm doing it is I like clothes. We're going to do clothes I like, if people like it cool if they don't, they don't!.. It's not going to be cheap...I don't like the skinny look." More to come on this one.

Register on Pretty Green for exclusive pre-sale announcements.

We Recommend
  • It’s Emily Dawn Long’s World After All
  • "We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
  • There's Never Been a Better Time to Be a Fabric Nerd
  • When the World's Simplest Sneaker Starts Experimenting, You Get GAT Loafers
  • Only Satisfy Could Make Tasteful Climbing Gear Out of Vintage Levi's
What To Read Next
  • It’s Emily Dawn Long’s World After All
  • Nike’s Chocolate-Covered Air Max Never Made It Out of the Chocolate Factory
  • "We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
  • Crocs Takes Its Simplest Clog to the Ballet
  • This Air Force 1 Is the Latest Generation of Tiffany Lore
  • Vans' Transparent Slip-on Bares It All