Where the runway meets the street

Influential artist, designer and entrepreneur, Jeff Staple, brings his positive social contagion to the truth tobacco awareness campaign with the “truth 1585 Collection” of limited edition t-shirts. Staple worked with eight boutique’s and street culture stores across the country – Major, Goliath, Bodega, UBIQ, Alife, Burn Rubber, TRUE and the Reed Space – to produce eight original t-shirts. Available now.

To find out more about the collaboration see the video below or visit

More images follow after the click.

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