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Basketball August, 12 2012

LeBron James Debuts the Nike LeBron X

Today we can report for the first time about the new Nike LeBron X basketball shoe, which LeBron James was wearing today at the final matchup. This year being the 10th anniversary of the collaboration between the basketball player and Nike, the shoe could not come at a better time.

Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LEBRON X. Worn by James in the final matchup on August 12, the LEBRON X is constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players.

This year marks the tenth anniversary of LeBron James’ partnership with Nike Basketball and the release of the LEBRON X comes at another breakthrough moment for Nike Basketball’s performance innovation platform. As the first signature basketball shoe featuring Nike+ Basketball technology in select colorways it can track and measure performance, while an app provides feedback. The shoe also offers a lock-down fit, excellent cushioning on impact, and a lightweight fit and feel.

Combining four of Nike’s most advanced innovations, the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level.

Soon we should be able to provide more information on the sneaker, stay tuned.

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