Woolrich John Rich & Bros. F/W 13 have presented their Fall/Winter 2013 looks earlier this week at Pitti Uomo in Florence. The collection is divided into two macro themes – TOWN CONCEPT and MOUNTAIN CONCEPT – covering a wide range of new outerwear and sportswear sihouettes, which ranges from rugged outdoor style to a more sophisticated urban and tailored look. The collection’s key pieces are reworked versions of the classic Arctic Parka, featuring high performance fabrics. The Loro Piana Storm System Arctic Parka, made in Austria Austria in collaboration with Loden-Steiner features completely water resistant 100% Italian wool construction. The Shearling Arctic Parka sports Supima cotton, a water-repellent fabric, enriched with sheepskin lining and hood. The Camo Arctic Parka DF features a wind and waterproof nylon upper.