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Sneakers June, 12 2013

adidas and Rick Owens Announce Sneaker Collaboration

Today, news has come out that fashion designer Rick Owens recently worked with adidas on a line of men’s and women’s running shoes. Owens being a sports addict, but not a big cardio fan, decided it was time to take things a little more seriously.

“Earlier this year, Owens got in touch with Adidas, which had previously approached him about a collaboration. He ended up designing a group of running shoes for the German athleticwear giant based on a single silhouette in a range of materials and colors, with six styles for men and four for women. Of course, in the world of Rick Owens, those colors were limited to black, white, gray, pearl and bone — with a shot of yellow on some of the women’s styles. Materials include various combinations of leather, suede, nylon and canvas.

The Adidas by Rick Owens designs, which are so far planned for a single season, will retail for $400 to $500. They hit retail in December and will be sold at Rick Owens stores and premium specialty fashion retailers.”

The designs of the collection will be unveiled after Rick Owens’ Paris fashion show on June 27, 2013. This marks, next to the collaboration with Raf Simons, another high-fashion team-up by the German brand.

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  1. Source: WWD

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