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Fashion July, 3 2013

A Conversation with Boogie on his Recent Collaboration with 10.Deep

Streetwear brand 10.Deep has teamed up with Vladimir Milivojevich aka Boogie to work on a limited edition capsule collection. The Serbian-born artist is widely acclaimed for his gritty street photography, which led him to some of the darkest corners of Sao Paulo, Istanbul and New York City. Back in 2011 while staying on vacation on Jamaica, Boogie took the opportunity to explore the island’s biggest city, Kingston, and managed to snap some highly compelling pictures that found their way onto a small run of T-shirts. The entire collection is now available at select 10.Deep retailers and online. You can see the full lookbook here.

On the occasion of this unique collaboration, we shot Boogie some questions to learn more about his amazing work. Enjoy the full interview after the jump.

 

What’s the longest you’ve been separated from your camera?

For the past 20 years or so I haven’t left the house without a camera … taking photos is what I do, and you never know when the right shot will appear. So you have to be ready at all times.

If you wouldn’t have won the United States green card lottery back in ’97 where do you think you’d be right now?

Dead or in prison. Haha, just kidding, probably not that drastic. It’s hard to say, but I would’ve still been doing something related to photography. I would probably look 10 years older if I hadn’t gone to the States. I think in the U.S. you constantly reinvent yourself, you start from scratch, and I think that keeps you young. I think the moment you know that life won’t surprise you anymore, you die.

How has shooting in color changed your perspective as a photographer?

At some point I just started seeing the world in color. But it goes back and forth, I constantly switch between B&W and color film photography. I try not to limit myself, I just shoot whatever I feel like. Lately I’ve also added the wet plate collodion process to the mix.

What was your first camera?

My first useful camera was an Olympus 35mm SLR camera that my dad gave me. I guess I got the photo bug from him.

What type of camera have you been shooting with most recently?

I have a bunch of cameras, it all depends on the assignment. But for day-to-day walking around I use a Leica.

How were the images chosen for the 10.Deep collaborative capsule collection?

I emailed some of my favorite images from Kingston to Scot Sasso, and he picked the ones that worked the best.

Do you prefer shooting in the day, or during the night?

It doesn’t matter, good shots are everywhere at all times.

What’s the best advice you’ve ever been given in regards to photography?

I think the best advice is to not listen to anyone’s advice; to just follow your heart.

 How has being a father influenced your work?

It changed me as a person a lot, and for the better I think. And I think if you change as a person, if you evolve, your work has to evolve too.

What’s your opinion on Instagram’s new video feature?

Man, I’m not on Instagram, Facebook, Twitter or any of that stuff. I didn’t even know the video feature existed.

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