Primitive presents its new Holiday 2013 collection. Using a formula that has been more than successful for many others in recent seasons, the brand worked with four female models for the new lookbook, to best showcase its men’s apparel collection. The collection consists of T-shirts, sweaters, socks and beanies with graphics hinting at the winter season.
Photography: Luis Ruano
Videography: Darren Miller @darrenmillervideo