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Art & Design March, 15 2014

The Apartment by The Line

The Apartment is the physical space for online editorial and e-commerce retailer The Line, located in New York’s SoHo district. Unlike a traditional store, the website’s products are displayed in a light-filled loft, set up like someone’s personal apartment. Taking the shopping experience to the next level, customers can browse the space’s walk-in closet, stocked bathroom, furniture, books and more, with everything available for sale. The experience isn’t immediate however, with purchased goods taking a few days to ship to customers, but the experience one gets from the space cannot be compared. To see more images of The Apartment and find out about making an appointment, head over to Selectism.

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