During the World Cup, we imagined what football jerseys would look like if they were designed by famous fashion designers. With the celebrated announcement of the Apple Watch, we took the idea and applied it to the much anticipated device. While we’re unsure if the Apple Watch will bring smartwatches to the mainstream, we do believe that the Cupertino company’s implementation of customization will be a big selling point among consumers. The designs revealed thus far are rather reserved so we took some of our favorite fashion designers and brands and imagined what the Apple Watch would look like if they had a say in their design.

Alexander Wang keeps things minimal with a touch of gold and a marble print along the band, while Chanel‘s iconic interlocking rings add a wealth of luxury. Givenchy‘s tried-and-trued robotic print features subtly along the face with a hint of red on the Digital Crown. French fashion house Louis Vuitton‘s traveling heritage comes through via flag prints and a rich leather strap. Completing the collection, Maison Martin Margiela applies their avant-garde aesthetic by flipping the traditional dial with the bare essentials.

Enjoy the illustrations by Flnz Lo above and find out more about the Apple Watch here.

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