Crep Protect has just introduced the ultimate sneaker cleaning kit that aims to keep your creps (that’s London street slang for sneakers, FYI) protected against the elements.

The brand’s “Cure-Ultimate” cleaning kit is suitable for use on leather, suede, nubuck, canvas and pretty much every other material that sneakers are made from. The contents include a 3.5 oz improved cleaning solution, premium hog-hair brush, microfiber cloth, and a carry case. There’s enough cleaning solution in there for 50 washes, while the portable packaging means you’ll never have to wear dirty sneakers again.

The Cure-Ultimate cleaning kit is available from JD Sports or directly from Crep Protect.

Watch Neil Armstrong demonstrate the cleaning powers of Crep Protect on the moon.

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