Sneaker fever hasn’t just gripped the world, it’s gripped the economy too. The American market for deadstock sneakers has now eclipsed a colossal $1billion, with the thriving re-sell community netting millions of dollars a year by flipping rare kicks for profit.
With that in mind, we’ve teamed up with the sneakerhead data wizards over at Campless to bring you a detailed breakdown of the most valuable shoes to hit the re-sell market, as well as those that grossed the most dollars overall.
Here’s the rundown for 2015 Q4 (that’s October 1 to December 31) – with Campless’s data based on the sale of deadstock sneakers on eBay.
Yeezy Reigns Supreme
It’s no secret that Kanye West’s adidas collaboration has been absolutely huge this year. As the chart above shows, though, the 350 and 750 Boosts completely wiped the floor with the competition in Q4. The Yeezy 750 Boost “Triple Black” was by far and away the most valuable shoe of the quarter – almost double the price of Ronnie Fieg’s “Homage” ASICS GEL-Lyte III, which came in at second place.
The “Oxford Tan” and “Moonrock” colorways of the 350 Boost came in at third and fourth, with an average re-sell price of $882 and $816 respectively. Note just how few Nike and Jordan models made it into the top 10 for this quarter – even Under Armour got a glimpse of the action. Perhaps that’s a sign of things to come – if hardcore sneakerheads are being wooed away from the Swoosh and the Jumpman, who’s to say that the rest of the streetwear community won’t follow suit?
Business as Usual for the Jumpman
There’s fewer surprises when we examine the total amount of dollars spent in Q4. Both 350 and 750 Yeezy Boosts grossed a vast amount – over a million dollars each – but the Air Jordan 11 “72-10” took first place, netting a hefty total of $1.47m on eBay. Hardly surprising given the huge quantities Retro Jordan shoes are produced in these days. That sentiment is reflected in the rest of the chat – seven of the top 10 biggest sellers of the quarter were branded with the Jumpman.
Stay tuned for a breakdown on 2015 as a whole, and for more sneakerhead data check out our report on The Ingenious Methods Nike Uses to Control the Sneaker Resell Market.
- Infographics: Dan Freebairn