Ahead of his third studio album, Starboy, dropping on November 25, it seems Abel Tesfaye aka The Weeknd just can’t escape the headlines. After first announcing a mammoth tour Stateside and in Europe, the singer then featured in a new PUMA campaign before revealing he had teamed up with H&M to front its Spring 2017 menswear line.
Keen to capitalize on his moment in the limelight, Tesfaye has taken a leaf out of the books of Kanye West and Justin Bieber by announcing a series of pop-up merchandise stores in partnership with Bravado – Universal Music’s merchandise company.
Partnering with Alchemist in Miami; ComplexCon in Long Beach, California; Opening Ceremony in New York and Los Angeles; and Selfridges, London, we were lucky enough to be invited along for a browse at the New York location.
Like West’s Saint Pablo getup, each store carries a selection of limited edition items with designs exclusive to that city. A T-shirt, long-sleeve, hoodie, bomber, denim jacket and hat are all featured.
Check out our photos in the gallery above, and be sure to check out one of the aforementioned locations from November 4 to November 6.
Getting back to the music, The Weeknd has just shared the track “All That Money” with fellow XO artist Belly — a demo which went on to shape Beyonce’s Lemonade track “6-Inch.”
- Photography: Thomas Welch / Highsnobiety