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Where the runway meets the street

The skate and streetwear giant HUF has revealed its latest premium collection, and each piece is emblazoned with the provocative words “FUCK IT.”

The aptly titled “Fuck It” collection is a playful take on the shiny, pompous approach of certain high-fashion labels and all of the luxury-by-numbers kind of branding that they use. In place of the usual gold-lettered brand name — like, say, Michael Kors, for instance — it simply reads, “FUCK IT.”

The nine-piece assortment comprises a premium leather duffle bag, a backpack, a snapback hat, a zip wallet, a key chain, a lighter case, a waist pack, and a brand new sneaker called the Fuck It 86. The shoe is a high-top silhouette composed of 100 percent full-grain leather and pig nubuck, and features debossed gold foil branding and a 100 percent leather interior lining.

Also included in the collection is a collaboration with Tenga on a matte black edition of the Japanese brand’s original Vacuum Cup pleasure toy. Check out all the items above.

The HUF “Fuck It” premium collection retails from $12-$800 and is available now exclusively at HUF stores in Los Angeles and New York, as well as online.

Meanwhile, Palace started making weed grinders.

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