The skate and streetwear giant HUF has revealed its latest premium collection, and each piece is emblazoned with the provocative words “FUCK IT.”
The aptly titled “Fuck It” collection is a playful take on the shiny, pompous approach of certain high-fashion labels and all of the luxury-by-numbers kind of branding that they use. In place of the usual gold-lettered brand name — like, say, Michael Kors, for instance — it simply reads, “FUCK IT.”
The nine-piece assortment comprises a premium leather duffle bag, a backpack, a snapback hat, a zip wallet, a key chain, a lighter case, a waist pack, and a brand new sneaker called the Fuck It 86. The shoe is a high-top silhouette composed of 100 percent full-grain leather and pig nubuck, and features debossed gold foil branding and a 100 percent leather interior lining.
Also included in the collection is a collaboration with Tenga on a matte black edition of the Japanese brand’s original Vacuum Cup pleasure toy. Check out all the items above.
The HUF “Fuck It” premium collection retails from $12-$800 and is available now exclusively at HUF stores in Los Angeles and New York, as well as online.
Meanwhile, Palace started making weed grinders.
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