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Accessories Jun 5, 2014

Nike+ FuelBand SE METALUXE “Gold”

Like the previous rose gold and silver versions in the METALUXE collection, this striking new gold Nike+ FuelBand SE offers the perfect combination of sport performance and style. To celebrate one of the world’s biggest sporting moments…

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Lifestyle Apr 25, 2014

Nike Showcases 2014 Football Innovations

Nike today unveiled its entire collection of footwear, apparel, and equipment innovation for players and fans, inspired by the upcoming summer of football in Brazil. All home and away kits for the 10 teams that will wear Nike were showcased…

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Accessories Jan 15, 2014

Nike+ FuelBand SE METALUXE Silver Edition

With the success of their FuelBand fitness bracelet, Nike is releasing the second premium version of the Nike+ FuelBand SE METALUXE in silver. Following the rose gold colorway, the silver iteration features the same black bracelet accented…

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Lifestyle Jan 3, 2014

Watch the Nike+ FuelBand SE in Berlin

Following its stop in Paris and London, Nike brings their FuelBand SE to Berlin for a trial run through the German capital. Just like the two previous installments, the video was created to promote NikeFuel Guide, designed to inspire users…

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Lifestyle Dec 23, 2013

NikeFuel London

Continuing the initiative around the newly launched Nike+ FuelBand SE through local film endeavours, Nike presents the new NikeFuel London short film. Once again various tastemakers and sports are highlighted, demonstrating the diverse use…

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Lifestyle Dec 17, 2013

Nike and AKQA present NikeFuel Paris

To help launch the Nike+ FuelBand SE in France, Nike teamed up with AKQA to kick-start a European initiative on movement. Facing the challenge of introducing the new metric that is NikeFuel, as well as giving the Nike+ FuelBand SE a …

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