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Accessories Jan 15, 2014

Nike+ FuelBand SE METALUXE Silver Edition

With the success of their FuelBand fitness bracelet, Nike is releasing the second premium version of the Nike+ FuelBand SE METALUXE in silver. Following the rose gold colorway, the silver iteration features the same black bracelet accented…

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Lifestyle Jan 3, 2014

Watch the Nike+ FuelBand SE in Berlin

Following its stop in Paris and London, Nike brings their FuelBand SE to Berlin for a trial run through the German capital. Just like the two previous installments, the video was created to promote NikeFuel Guide, designed to inspire users…

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Lifestyle Dec 23, 2013

NikeFuel London

Continuing the initiative around the newly launched Nike+ FuelBand SE through local film endeavours, Nike presents the new NikeFuel London short film. Once again various tastemakers and sports are highlighted, demonstrating the diverse use…

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Lifestyle Dec 17, 2013

Nike and AKQA present NikeFuel Paris

To help launch the Nike+ FuelBand SE in France, Nike teamed up with AKQA to kick-start a European initiative on movement. Facing the challenge of introducing the new metric that is NikeFuel, as well as giving the Nike+ FuelBand SE a…

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Lifestyle Nov 14, 2013

Nike+ FuelBand SE METALUXE Collection

Just recently the brand new Nike+ FuelBand SE has released and today Nike presents the first premium version of the fitness bracelet – the Nike+ FuelBand SE METALUXE. The bracelet will become available in limited quantities worldwide later…

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Lifestyle Nov 5, 2013

Nike Launches the Nike+ Move App

After being highlighted at Apple‘s iPhone 5s event on September 10, Nike has officially launched the Nike+ Move app. During the event, Apple showed off a new chip, the M7 motion coprocessor which digests data from the phone’s built-in…

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