This article was published March 14, 2023 and updated April 1
adidas and Gucci know that you can't have too much of a good thing, which is why they're back together for a second collaborative drop. adidas x Gucci first launched in 2022 and with round two coming in 2023, perhaps it's a sign that this collection will be a yearly thing. Why not?
In mid-March, a representative for Gucci confirmed to Highsnobiety that the second major adidas x Gucci drop was planned to launch in late March "with a focus on footwear," though the April 1 drop did include some clothing.
First-look leaks of new adidas x Gucci Gazelles, ZX8000 sneakers, and Adilette slides initially made their way across social media around March 13, all but confirming that there was indeed a second round of adidas x Gucci goodness in the pipeline.
At the time, some leakers confuses the purported new adidas x Gucci clothing with the collaborative product that dropped last year, like velvet tracksuits and co-branded anorak jackets.
But there was indeed a far bit of new adidas x Gucci apparel, despite the emphasis on footwear, including fuzzy thigh-length sweaters and side-zipped track pants.
Remember that adidas and Gucci used language like "inaugural" when revealing their debut collaborative collection, which intentionally left the door open for another drop.
adidas x Gucci was first revealed around this time last year, subsequently teased during Fashion Month and the Academy Awards, and then the collab actually dropped in early summer, followed by sneaker and accessory releases that fleshed out the initial adidas x Gucci offering. So, the timing is right.
There was also an adidas x Gucci ski collection that dropped in late 2022 but that was more of an hors d'oeuvre than entrée so let's consider it a transitionary line rather than standalone collection.
You can currently shop all of the new adidas x Gucci goods on — where else? — Gucci's website, where the collaborative Gazelles retail for $850, the ZX8000 are $980, and the rubber adilette slide sandals are $450.
The news of adidas x Gucci round two follows rumblings that another adidas x Balenciaga collaboration is also planned for 2023 — again, pure speculation built off of supposed sneaker leaks.
adidas declined to comment on the rumored second Balenciaga collaboration.
