165 years is a long time, so you could say there’s enough to digest when it comes to Burberry's life thus far — practically enough for a history class.
The (and I can’t find words more apt than these), classic and truly iconic British luxury house, has been a force to be reckoned with since its inception, adapting to our shifting cultural zeitgeist and tapping into the ever-changing creative landscape we weave through.
Speaking of adapting, one Burberry item that has evolved since its big reveal is the Lola bag. Debuted in AW19, the Lola has injected itself into the brand’s wheel of creativity, coming complete with what one would call ‘the Tisci touch’.
The Lola that we see today exudes attitude and confidence, and is ultimately an ode to strength and power. Unique in its design and appearance, the suite of softly, structured bags isn’t afraid to be bold (just check out the bright blue and statement pink colorway), adding that bit of sass to any look. Taking the signature Thomas Burberry monogram and transforming it into a quilted iteration, the reimagined Lola marries house codes with modernity, standing as a symbol of versatility and self-expression.
With London acting as Burberry’s home and headquarters for over 130 years, it’s no wonder that the Lola is quintessentially British, embodying the city’s undying energy, limitless potential and zest for breaking boundaries. We’ve seen Bella Hadid and Jourdan Dunn style out the Lola in its equestrian-inspired campaign earlier this year, but Burberry decided to bring the bag a tiny bit closer to its home and heritage this time around, putting the creative control into the hands of two talented London-based artists.
Meet Losel Yauch and Rene Matić. Making the Lola even more synonymous with art and creativity, both artists create a limited edition artwork and dustbag inspired by and in honor of the bag itself. Get ready to find out how they put their unapologetically unique spin on the Lola’s identity and find out more about their personal stories.
Highsnobiety
Associate creative director:
Sian O’Flaherty
Senior art director:
Oliver Dickson
Senior art director digital:
Luca Banchelli
Senior product manager:
Shaun Roach
Project manager:
Anna Barberini
Project manager:
Mayatu Peadbody
Social media manager:
Matthew Neale
Editor:
Ruhi Parmar Amin
Rene production
Production:
ZRD Production - Zoe Rose-Davies
DOP:
Blue Laybourne
Stylist :
Tess Yopp @ monday Artists
Stylist:
H&M Lou Box @ one Represents
Manicurist:
Shreen Gayle
Losel production
Production:
ZRD Production - Zoe Rose-Davies
DOP:
Blue Laybourne
Stylist :
Tess Yopp @ monday Artists
Hair :
Ryuta Saiga
Make-Up:
Thomasin Waite
Manicurist:
Shreen Gayle
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