Timberland has appointed renowned British fashion designer Christopher Raeburn as its new Global Creative Director from Fall/Winter 2020. Coinciding with the announcement, the partners have dropped a capsule collection following its debut at London Fashion Week earlier this year.
“I’ve been watching the Timberland brand for many years and have always been drawn to its commitment to be a responsible business,” says Raeburn about the move. “I see an incredible opportunity for Timberland to break out and put responsible, innovative design at the center of the brand’s creative strategy. I’m honored to be partnering with a company with such strong values and I’m truly excited to be making a difference on a global scale.”
Raeburn is globally recognized for his ethical and sustainable way of manufacturing and the three-pillar design ethos—REMADE, REDUCED, RECYCLED—behind his namesake brand. As creative director, he will lend his forward-thinking vision to the brand’s footwear, apparel, and accessories ranges and will be charged with taking the brand’s already conscious leanings to the next level by gradually increasing its use of recycled, organic, and renewable materials. Innovation is also central to Raeburn’s design philosophy, and will no doubt be high on his agenda as he joins the Timberland team.
“Timberland has a strong foundation in craftsmanship and innovation; now it’s time to elevate our brand vision through the lens of design," explains Timberland’s Global Brand President, Jim Pisani. “Christopher Raeburn is a true visionary who shares our ethos of responsibility and brings to the table a fresh, modern design sensibility. Together we will really push the boundaries of where Timberland can go as a brand.”
The announcement coincides with the launch of a Christopher Raeburn x Timberland capsule, which debuted at London Fashion Week earlier this year. For the runway collection, Raeburn sourced original ‘80s Timberland outwear from flea markets and vintage shops, deconstructed them and remade them into completely new designs. Replicates from the catwalk collection including a parka, joggers, reversible anorak, and hoodie, have been remade using ecological materials such as recycled PET and organic cotton and are available to cop now in limited quantities.
Check out the capsule collection in the videos and images above, and make sure to watch this space and Timberland's Instagram for more news on the partnership.
