Graphic tees are the bread and butter of any streetwear brand worth its meat. They're the easiest door into a brand's universe, offering cross-seasonal uniform pieces that serve as an unspoken language between its community. Every beloved streetwear label has amassed its icons over the years, but are any as iconic as DIME's ode to Runescape?
Nostalgia is a drug on which we're forever hooked. It's kept us locked into the 90s for what feels like forever, pulled Y2K from the dirt, and seen Hollywood use member berries as currency to build films the likes of Super Mario Bros.
It's the ultimate reference point to which we run for comfort, utilizing its safety to drive trends and reconnect with our younger selves. In short, it sells.
My idea of nostalgia has me locked into a twelve-hour Runescape session, grinding strength and ranged in an attempt to build the best account at school. For the unacquainted, Runescape is an MMORPG that gripped a generation throughout the mid-2000s and beyond.
While never quite achieving the international cultural relevance of World of Warcraft, the game built a devoted cult following. Despite being its player base, even during its peak, it feels like somewhat of an "if you know, you know."
The good folks over at DIME are clearly fans, as their SS23 line-up includes an ode to the once-beloved online game. In true streetwear fashion, DIME riffs on the original RS logo, switching out the name on its etched runes for "Dime Skate" while retaining the foundations.
Appearing on short sleeve tees, hats, and sweats, this is the type of stuff we Runescape nerds can get excited about.
Supreme, HUF, Palace, and Stüssy tees are great and all, but they're not DIME showing Runescape love great.
