Brand: Loop
Products: Loop Switch, Quiet, Engage, Experience
Key Features: Multi-level noise reduction, interchangeable ear tip sizes, reusable and sustainable
Price: $24.95-$59.95
Where To Buy: loopearplugs.com
Editor’s Notes:
Move over Saddle Bag and The Baguette, Belgian lifestyle brand Loop is making their play for the coveted spot of this season’s “it-accessory.” With illustrious industry mainstays like pop phenom Joe Jonas and Emmy award-nominated actor Bella Ramsey seen sporting specialty earwear, Loop’s days as fashion’s best-kept secret are no longer with the unveiling of their first global campaign–aptly titled “Shut Up Noise, Turn Up Sound.”
Showcasing Loop’s luxurious latest offerings that blur the lines between fashion and functionality, the campaign catapults its ever-expanding catalog onto the world’s main stage. For its foray into mainstream fashion, the soon-to-be cult-classic brand reintroduces its three core products–Quiet, Engage, and Experience–with revamped stylings. The reimagined take on previous style staples are accompanied by their new Equinox seasonal colorways, serving as a testament to the notion that style and performance don’t have to be mutually exclusive.
Taking noise reduction to the next level, Loop is also debuting Loop Switch, a 3-in-1 earwear model engineered to adapt to your needs at a moment's notice as the volume of the world fluctuates.
As a hybrid combination of its three predecessors, the Loop Switch is the culmination of years of earwear design and innovation. Boasting a sleek mechanical dial to help you seamlessly adjust your coverage depending on the environment, Switch is the brand’s most advanced earplug yet, acting as the pièce de résistance to finish off any statement look.
Following the launch, Loop Co-Founder Maarten Bodewes details the philosophy that fuels the earwear arbiter’s next chapter. “Sound shapes everyone's lives, regardless of background, job, or lifestyle, and it significantly impacts health, happiness, and well-being,” says Bodewes. “Loop puts you in control of how you experience the world, whether at music events, for noise sensitivity, focus, sleep or parenting.”
This ethos is further echoed by Natalie Lefever, Global Head of Brand for Loop, “So much of what we love is loud! Loop’s new campaign empowers people to choose how they hear the world, to confidently keep doing everything they love–whilst taking control of life’s volume.”
Let's face it: the world is LOUD! While this may not be the most revolutionary declaration, it is a struggle that millions of people across the world grapple with daily. From the grinding of construction down the block to the mindless chatter permeating public spaces to your roommate blasting her latest DJ mix throughout the apartment–the prospect of noise is almost guaranteed these days.
Either way, Loop has got you covered on looks and utility, solidifying the brand's place as a force in the evolving landscape of accessories. And while fashion connoisseurs and sartorial tastemakers catch up on the latest budding trend, we’ll tune out the noise of it all and continue to live life at our own volume.
Learn more at loopearplugs.com.
