Highsnobiety
Double Tap to Zoom

Artist and design director Jure Tovrljan has reimagined iconic corporate logos as PSAs (public service announcements) for the coronavirus pandemic.

Starbucks' instantly recognizable Siren logo now dons a face mask, while the overlapping circles of Mastercard and the interlocking rings of the Olympics are kept at a safe distance. The NBA logo, featuring Lakers great Jerry West, now shows a person lounging while using a laptop.

Others take the opportunity to generally comment on 2020 like the reinterpretation of tire brand Goodyear as "Badyear." Mexican beer brand Corona is, of course, an easy target in this moment and cheekily receives a "Need new name" makeover.

See the full set of redesigned logos on Behance and find all the content you need to see you through this period of isolation on Highsnobiety's Work From Home hub.

We Recommend
  • Nike’s Iconic Silver Bullet Air Max is Now Skate-able
    • Sneakers
  • Ronaldinho’s Iconic Kangaroo Leather Tiempos Return as Sneakers
    • Style
  • Imran Potato Is Making New Balance's Iconic Logo His Own
    • Sneakers
  • Team USA's Basketball Shoes Are Gold Medal Worthy
    • Sneakers
  • The Greatest Jordan 5 Sneaker Makes Its Epic Return
    • Sneakers
What To Read Next
  • The Spice of Street Style: Buldak’s NYC Pop-up Brings the Heat
    • Style
    • sponsored
  • A New Balance Classic Is Quietly Enjoying an Overdue Revival
    • Sneakers
  • The Ultimate Luxury: Shearling Birkenstock Sandals
    • Sneakers
  • On Running's Fashion Is Serious Business
    • Sneakers
  • Overaccessorize Everything — Even Your Hiking Boots
    • Sneakers
  • Face Value: The 5 Best Beauty Drops of October
    • Beauty