Earlier this month J Balvin was announced as McDonald's latest collaborator and the pair have cooked up a huge range of merch to accompany the reggaeton star's signature burger.
Balvin follows Travis Scott as the second celebrity to have his name on the McDonald's menu since 1992. The latest merch collection, comprising hoodies, crewneck sweaters, T-shirts, caps, bucket hats, and beanies takes inspiration from the vibrant tones of Balvin's Colores album. And if you're truly about the McDonald's life, you can also get your hands on their co-branded slippers, aprons, bed sheets, and blankets, as well as a clock, rug, and coaster.
Most of the buzz surrounds the collection's accessories, including a tasty pair of burger-inspired slippers and a pair of Golden Arches Sunglasses and arches rings that look like they should come free with a Happy Meal.
Saint Jewels have also marked the partnership with a blinged-out McDonald’s Meal neckpiece, including a jewel incrusted incarnation of the Reggaeton superstar's go-to McDonald's meal.
“As a longtime McDonald’s fan, I am excited to join the shortlist of global icons who have had a meal named in their honor,” said J Balvin. “I am looking forward to sharing my signature order with my fans, along with more surprises that are to come with this partnership. ¡Lego!”
Until November 1, US customers can indulge in the which consists of a Big Mac, medium fries with ketchup, and an OREO McFlurry. The combo will be available at participating locations nationwide and through the McDonald’s app. Those who purchase using the app will receive the OREO McFlurry for free.
Travis Scott's signature meal and his coinciding merch and his extremely limited action figure proved hugely successful for McDonald's and Balvin's partnership might come somewhere close. But the two high-profile collabs might be diverting attention away from two racial discrimination lawsuits facing the fast-food company.
