MCM’s history with the entertainment industry runs deep – its monogram has been clutched, flexed, and swathed around the waists of countless artists from Freddie Mercury to Jay-Z to Peggy Gou. As a brand as familiar with the red carpet as it is the runway, it makes sense that MCM is partnering with entertainment behemoth Warner Bros to celebrate one of their most adored fictional characters of all time – Tweety.
Believe it or not, Tweety is turning 80 this year. For eight decades, the cherished canary has been entertaining audiences with its cat-outsmarting antics and endearing “I twat I wat a puddy tat” catchphrase. To mark the occasion, MCM is releasing a capsule collection that sees the character’s playful visage displayed on 30 different pieces. Leather goods including totes, backpacks, belts, and caps feature Tweety set against the house’s Visetos monogram print, while sweaters, hoodies, and t-shirts picture the beloved bird in various playful poses and outfits – including sporting an MCM monogram bucket hat. There is even a special edition of the Terrain sneaker with Tweety poised crossed-armed on the lateral quarter.
For the collection's launch, MCM is hosting a series of pop-up stores where customers can shop the collection and enjoy a Tweety-themed augmented reality experience. The collaboration is part of Warner Bros yearlong “80 Years of Tweety” campaign, which culminates on November 21, Tweety’s birthday (we always knew he was a Scorpio). Alongside this release, Warner Bros is celebrating the anniversary across the Studio with new Tweety content on HBO Max, along with new themed experiences and collections.
Shop the collection here.
