While things aren’t exactly business as usual these days, it’s the perfect opportunity for fashion’s largest trade shows to transition into a digital model, one where buyers from anywhere in the world can attend.
Starting September 1, PROJECT, the premier trade show for contemporary menswear, along with MAGIC, COTERIE, and MICAM AMERICAS, are all debuting together for a two-month-long virtual exhibition. Making the move to digital was made possible by Informa Markets’ partnership with NuORDER, a leading B2B e-commerce wholesale platform, which will power the future of its virtual trade events.
This season’s PROJECT DIGITAL mixes commerce, community, and education online, where the coolest brands and industry innovators come together to give you an inside look at what’s next in fashion along with timely industry insights.
Some of the emerging brands we’re eyeing at PROJECT DIGITAL include contemporary Korean labels Asparagus, Caliphash, NOTKNOWING, Marcatory, and Vantvaart; irreverent tie-dye outfit Fuck The Cool, and cozy avant-garde label GALL. ONYRMRK (pronounced ‘on your mark’) is another up-and-coming brand to watch from Los Angeles, and The Rad Black Kids is a Black-owned label making androgynous surf-inspired streetwear.
On the sportswear front, we get a sneak peek at Nautica’s upcoming collaboration with consignment shop Urban Necessities and Moose Knuckles’ latest outerwear offerings. Get a jumpstart on the upcoming season’s trends and check out these brands and more at PROJECT DIGITAL.
