Highsnobiety

T.I. has just dropped a brand new song slamming Floyd Mayweather for his support of Gucci after the release of a "balaclava jumper" that many believed resembled blackface. Although the brand has since issued an official apology and the item has been pulled from their stores, many have called for a boycott of the Italian luxury label. Although the rapper doesn't call out Mayweather by name, the song's artwork appears to depict Mayweather wearing the sweater in question.

“Damn, it must suck to be a fuck ni–a/Old greedy ass ni–a only thinking about his self,” T.I. raps, apparently aiming at the boxer. “He get the fame, he get the wealth/But people are struggling, who did you help? Stream the track below.

Your Highsnobiety privacy settings have blocked this YouTube video.

Shortly after the Gucci controversy surfaced, TMZ spotted Mayweather shopping at a Gucci store. When asked about other people deciding to boycott the brand, he replied, “I’m not no follower, I do what the fuck I wanna do.” Later adding, “We all know racism still exists, but that’s not gonna stop my drive. I’ve got friends from all walks of life and to me of course Black Lives Matter first. But my thing is this, I’m gonna tell you to go out there, live life and be happy and be positive.”

T.I. was one of many celebrities to call for a boycott of Gucci. Spike Lee took to Instagram to write that he wouldn't wear Prada or Gucci until they "hire some black designers," adding “They don’t have a clue when it comes to racist, blackface hateful imagery.” Meanwhile, on Wednesday, rapper 50 Cent shared a video of himself burning a Gucci t-shirt, writing “I gotta get rid of all the Gucci I have a home. I’m not supporting their brand anymore.”

We Recommend
  • Drake Resurrects Tupac Using AI On His New Kendrick Lamar Diss
    • Culture
  • Vanta-Who? Off-Black is the New Black
    • Style
    • sponsored
  • Forget Dior's New Look — Meet Dior's New Smell
    • Beauty
  • DHL FAST-TRACK: Olivia Dean Takes Rio
    • Culture
    • sponsored
  • Supreme Calls Dibs on Nike's New Air Max Sneaker
    • Sneakers
What To Read Next
  • Hey Vans, the Early Aughts Wants Its Skate Shoes Back
    • Sneakers
  • Plain PUMA? No, Genius Fashion Shoe
    • Sneakers
  • What Is Golf Fashion, Anymore?
    • Style
  • adidas Beautified the Ultimate Elderly Sneaker
    • Sneakers
  • Cactus Plant Flea Market & Tremaine Emory Present: Junk (EXCLUSIVE)
    • Style
  • New Balance's Most Elderly Dad Shoe Has Gone Grandma (In a Good Way)
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.