Highsnobiety

How One of Japanese Fashion’s Best-Kept Secrets Found Success Without Looking for It

Since its inception in 2013, HYKE, designed by Hideaki Yoshihara and Yukiko Ode, who are married, has built a cult following in Japan.

  • Culture

Highlights

  • C.P Company’s Techy Jackets Take on New, Experimental Forms

    • Style
  • Roses for Julez

    • Culture
  • Gabbriette Bechtel Is on the Hunt

    • Culture

Get Ready For Summer With HS05

HS05 is ready for summer with Light Knit Polo's, mesh t-shirts, boxy shirts and shorts for every mood.

Latest News

  • Dogs Are the Main Character at Cannes

    • Style
  • Supreme Wove Itself Into Bottega Veneta's Bag

    • Style
  • Statement Bag? Too Easy: A$AP Rocky Mastered Statement Pants

    • Style
  • Patta x Stüssy Is a Family Affair & Beyond (EXCLUSIVE)

    • Style
  • How Many Pants Is Too Many Pants?

    • Style
  • Sleeve Your Troubles Behind: Selected Summer Short Sleeves

    • Style
  • Margiela & Salomon’s Techy New Sneaker Is Extremely... Simple

    • Style
  • adidas’ New Shoe Is Not Your Average Moccasin (EXCLUSIVE)

    • Style
  • C.P Company’s Techy Jackets Take on New, Experimental Forms

    • Style
  • Loewe and On Really Are a Match Made in Running Heaven

    • Sneakers
    • sponsored
  • Cottons, Creams, and Other Summer-Non-Negotiables

    • Style
    • sponsored
  • Luxury Brands Every Highsnobiety Reader Should Know & Where To Buy Them

    • Style
  • It's Bottega Everything for A$AP Rocky (Even for Graduations)

    • Style
  • Carhartt WIP Formed a "Techno Alliance" With an Iconic Nightclub

    • Style
  • Be the Main Character – For Real

    • Style
  • The Most Comfortable Sneakers & Where to Buy Them

    • Style
  • 29 Korean Brands Every Highsnobiety Reader Should Know In 2024

    • Style
  • At Celine Winter '24, a Fantastic Symphony of Sleek Clothes

    • Style
  • For Louis Vuitton, Former Rivals Federer & Nadal Take a Hike (EXCLUSIVE)

    • Style
  • Step Into The Next Chapter Of Oakley's Future

    • Style
    • sponsored
  • Take 70% OFF TOM FORD, THE ROW, ACNE STUDIOS & More in This Sale

    • Style
  • This Sale Has 30% off Daily Paper, Off-White™ & More

    • Style
  • NTS & adidas Are Making Beautiful Kits for the Beautiful Game

    • Style
  • Your Weighted Blanket Is Now a Hoodie, Thanks to Champion (EXCLUSIVE)

    • Style

Most Popular

  • These Classic Sneakers Should Be in Every Wardrobe

    • Sneakers
  • Around the World in Techwear: the Best Outdoor Clothing Brands You Need to Know

    • Style
  • Get the ‘GoodFellas’ Drip With A Knit Shirt

    • Style
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