Following our first preview of WHITE Milano last week, we present a closer look at the brands you can expect to see at this season's trade show. Taking place from June 20-22, Spring/Summer 2016 once again includes an entire section of emerging brands curated by us, Highsnobiety. Among those in attendance this upcoming weekend are upcomers MISBHV, 3.Paradis, LOSERS and askyurself, while veterans like Grenson and maharishi are set to show off their latest goods as well.
This year’s show will take place at two locations: via Tortona 54 (Ex-Ansaldo) and via Tortona 27 (Superstudio Più). The latter will host the brand new area “ONLY WOMAN.”
Check out some of the best brands participating this year above and see our coverage of last season’s event. Afterwards, peep our collaborative editorial as well as the 15 brands we were most excited about.