Highsnobiety

YG will soon be releasing his first sneaker. The Compton-born rapper gave us a look at the silhouette this week, which will launch under his 4Hunnid brand.

You'll immediately see that the low-top shoe draws heavily from Nike's iconic Cortez, which is fitting seeing as the Swoosh sneaker is a West Coast staple. YG has teased the shoe in four colorways, each featuring a flame insignia on the side. The model then bears "The Flame" branding on the tongue.

Like many hip-hop artists, YG has strong ties to the sneaker industry. In 2018, for example, the style icon linked with BAIT and Reebok on an all-red Classic Nylon for NBA All-Star Weekend.

According to the official 4Hunnid Instagram account, the sneaker, seemingly called "The Flame," will arrive in March 2021. Be sure to check back here for release specifics.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

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