Sound the alarm, this is not a drill. It’s that time of year again. When hundreds of thousands make the pilgrimage to Indio, California, braving the scolding heat, all in the name of music’s biggest three-day weekend series. Here, within a tight radius, you’ll find pop culture’s most talented and most loved, in the same place, at the same time, all performing one after another against a silhouette of palm trees. Pack a suitcase (or two, or three), this year Highsnobiety is going behind the scenes at Coachella with YouTube, offering insider access that is sure to satiate all your festival cravings.
Dust off your cowboy boots and flower crowns, it’s time to channel your inner ‘King Kylie’—teal blue ombre hair era, of course. The dress code? Boho-chic maxi dresses straight from the early twenty-teens are encouraged (bonus points for florals). Vintage suede fringe jackets are recommended; those with evident signs of wear and tear are preferred. Silver chains—the chunkier, the better—are the accessory of choice; stacked on like your life depends on it (some would say it does). But if that doesn’t tickle your fancy, manifest your inner Cowboy Carter with a pair of assless chaps, a fool-proof conversation starter nonetheless, but heed this warning—it ain’t for the faint of heart.
Off the stage, it’s a candid red carpet—celebrities in their natural habitat skipping hand-in-hand, crocheted ensembles swaying in the sweltering desert breeze. On the stage, high-energy performances send shock waves across the swarm of diehard fans. But behind the stage, that’s where you’ll find the first-of-its-kind, YouTube x Highsnobiety Photo Studio, which goes beyond the music with content that’s so hot it's giving the desert a run for its money. Here you’ll get a peek at backstage moments, alongside portraits of artists shared across official YouTube channels and respective socials, meaning you’ll only ever be one click away from the action.
From 2018’s Beychella takeover to Zendaya's viral impromptu cameo during Labrinth's performance of Euphoria hit "All For Us"—whether you’re an arms-reach from the mainstage or cozied up on your living room couch, Coachella’s two weekends are not to be skipped out on. And this year is no exception.
YouTube gets it—your FOMO and the chronic need to stay up with the internet's live commentary. That’s why, for Coachella 2024, the premiere music and video streaming platform is debuting “Multiview” for TV to ensure the absence of hard decisions and trade-offs.
Belting the addictive hip-pop lyrics of Doja Cat or getting grimy with Skepta’s UK rap? The choice has been made, now you can do both. Why stop at two when you can watch up to four stages all at once? With the ability to jump from stage to stage, whenever you want, you’ll be able to curate the Coachella that’s just right for you—a little No Doubt reunion here, some Lil Uzi Vert over there, and a whole bunch of Tyler, the Creator everywhere (and apparently on T-shirts too, courtesy of YouTube's Festival merch).
With six stages to pick from, not a second will be missed, not even a single note…all coming to you via the YouTube app. Now there’s no excuse to miss out on the Coachella happenings. Stay tuned for more, live from Indio.
