huf

Friday, May 10th, 2013

11:10 am

HUF Summer 2013 Animated Lookbook

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Shot by photographer Brian Kelley in Los Angeles, HUF‘s latest lookbook for Summer 2013 is one of the most fun and innovative we’ve come across in a while. Produced as animated cinegraph images, each shot loops infinitely adding an extra…

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Monday, April 29th, 2013

Saturday, April 20th, 2013

1:00 pm

A Roundup of the Best 4/20 Collections

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For many, this Saturday is more anticipated than all of the winter holidays combined. While it’s unclear where the term originates (although many attribute it to a group of teenagers in San Rafael, California), 4/20 is unanimously regarded as the…

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Sunday, April 7th, 2013

Saturday, April 6th, 2013

Thursday, March 28th, 2013

Monday, March 11th, 2013

6:16 pm

HUF Spring 2013 Collection Delivery 2

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Following our look into HUF’s “FUCK IT” capsule, we now offer a peek into a few key items from the brand’s latest seasonal delivery. The second drop for Spring 2013 consists of more classic staple from the skate label, including…

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Friday, March 8th, 2013

6:18 pm

HUF Spring 2013 “FUCK IT” Apparel

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Following its footwear release, HUF gives us the opportunity to unveil the brand’s “FUCK IT” apparel collection. The spring-friendly lineup consists of a tank, short-sleeve button-down, bucket hat and classic 5-panels, all featuring the provocative print. This latest release is…

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5:45 am

HUF Spring 2013 “FUCK IT” Footwear

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The second delivery of HUF’s Spring 2013 footwear collection is highlighted by a duo of all-over print, American flag-inspired “FUCK IT” shoes. The shoe sees a vulcanized rubber sole with heel bumper logo, printed canvas upper, woven flag label on side, breathable mesh…

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Friday, February 15th, 2013

4:35 pm

HUF Spring 2013 Delivery One Lookbook

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Unfair to those of us in colder climates, HUF has officially dropped the first delivery of their Spring 2013 collection. To show off the latest designs, the skate/streetwear brand enlisted photographer Brian Kelley to shoot an appropriately gritty series of photos…

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