The Plus Minus “Collections” are experiments in simplistic design. Every day objects from fans to kettles make up the Five Collections of products available from the Aoyama, Tokyo shop. Designer Naoto Fukasawa looks designs under the uniform concept of starting from zero and ending at the user’s experience and purchase of product. Check the site but for now enjoy this simple take on the wrist watch. (dailyicon)

More looks at the Plus Minus Zero Wrist Watch after the click.

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