With our increased reportage these past months on Italian luxury brand Trussardi, you might have noticed that we are more than excited about the developments in recent seasons over there. 2011 the brand celebrates its 100th anniversary. It impresses us every time when a brand with such history manages to enter the ‘cool’ again, and that sometimes simply by adding the right creative director who understands translating the heritage and signature of the brand into the future.
We have seen some great projects from Trussardi this year for their 100th anniversary. The most interesting were for us the BMW 5 Series Gran Turismo and the Trussardi MY Design furniture collection. Next up is a new limited edition pair of sunglasses.
“Charmant Group has created a limited edition Trussardi 1911 sunwear frame taking a best-selling frame and applying a sophisticated detail thereby simultaneously expressing Trussardi 1911 and high-tech innovation:the lenses feature the typical Trussardi 1911 camouflage pattern.The lenses are handmade by Carl Zeiss Vision Sunlens and attain the highest quality standards,certified by Carl Zeiss Vision Sunlens. The unique,one of its kind pattern was designed and developed especially for Trussardi centennial sunglasses limited edition, based on the Trussardi camouflage pattern.The lens is truly one of its kind and hence a very fitting symbol of the achievements and the values of Trussardi.”
Limited to 750 pieces, the hand made camouflage sunglasses come with an embossed serial number and are presented in a luxurious leather camouflage case, including a certificate. The sunglasses will release June 2011, priced at 590 Euros, and will be available at concept stores around the globe, as well as the official Trussardi online store.
Many detailed images of the sunglasses and the beautiful packaging follow after the jump.