Absolut Vodka collaborated with Dr. Lakra an artist from Mexico DC to create the unique packaging design of the Absolut ‘Mexico’ limited edition bottles. The artist calles himself a low-culture artist taking his inspiration in his design from leisure magazines and the tattooart. In his design for the Absolut Mexico edition he pays tribute to his roots and to the Mexican culture, representing three of the most important elements of the legendary Mayan culture. The three elements Dr. Lakra illustrated for the packaging design are: Balam The Jaguar, Kukulkan The Feathered Serpent and Hurakan Good Of Wind, Worm and Fire.
Check out the picture gallery above and the making of video to get insight on the creative process.