New York streetwear brand BGRT (Bogart) recently held an art installation and pop-up store as an interactive way of illustrating where the brand has come from and what their inspirations are. Coming from the self-proclaimed “wrong side of the tracks,” label founder Moon Shine modeled the space after rooms and scenes that were the birthplace of street culture, naming the exhibit “APT.4B.” Located on Fairfax Ave. in Los Angeles, the installation is decorated like a ’90s New York drug dealer’s den, complete with guns, drugs, and gangster movie posters. Seamlessly integrated into the space is BGRT’s offering of streetwear goods including sweatshirts, T-shirts and caps. Although the exhibition is now over, you can check out the images from the show in what is a rather unconventional take on a lookbook.
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