The Jordan Brand has unveiled two unique retail experiences in New Orleans to celebrate NBA All-Star Weekend. The first is the Flight Lab: a takeover of the Footaction store at Canal Street and Bourbon Street, where the Jordan presence is recognizable from the outside with a clean white and gold exterior. Inside the store, consumers have the opportunity to experience unique interactions with hyper-realistic holograms of Jordan Brand athletes, and design their own Jordan shoe with members of the design team. Immediately next door is Crescent City Iron Works, the Jordan Brand’s bespoke boutique for consumers. Inspired by a speakeasy experience, the space features the Crescent City Gold collection – the brand’s pinnacle apparel assortment.