Introduce yourself to our readers.
Hi, I am Ashley Marc Hovelle, Creative Director of AMH – Ashley Marc Hovelle. We are a London-based premium menswear fashion brand that launched in 2009. This June we celebrate our fifth anniversary. Since our launch, we have been stocked in some of the world’s best stores, including colette, Isetan and Nordstrom. Our Fall/Winter 2014 collection is based on the late, great Ayrton Senna; epitomizing our key statement “A good man is hard to find.” (A statement that sums me up!)
Describe the general atmosphere of your home.
The ambiance is eclectic with an array of old and new furniture, which helps to create a homely and welcoming atmosphere. Our home is from the Victorian era so we are fortunate to have double-height ceilings and large sash windows which gives us lots of natural light and a nice airy space.
What is your favorite room?
The bedroom, as it’s very calm and quiet at the top of our house and we have a great sky view especially at sunset. On the plus side we are not overlooked by anyone.
What do you feel is the most important aspect of a living space?
The energy, natural light and open space. I like the space to feel calm, homely and organized when I am at home. One of the biggest aspects for me is Energy, so I often cleanse the space with incense and try not to allow too many vintage pieces of furniture.
Any prized pieces of furniture or art?
My great granddad’s trestle table that he made as an amazing artisan and a man with so many amazing stories that he told to the fine age of 99. Also, my self-empowering mirror which displays an Oscar Wilde quote: “To love oneself is the beginning of a lifelong romance.” So I try to love myself more each day.
Do you like to entertain in your space?
Yes, we often entertain for dinner as we have a big space to fill with just the two of us. When there’s special occasions or birthdays the kitchen is always the first place people fill, maybe because it’s cosy or just because it has all the food and drink in there!
Do you like to cook in your kitchen?
Yes, I love to cook if I have time especially breakfast on a Saturday morning (occasionally making the classic colonial breakfast; Kedgeree, accompanied with a freshly squeezed juice (with super greens in our juicer), however, most of the cooking is done by my beautiful girlfriend to which she excels at and we have recently got into having homemade baked beans (which take about three hours to cook but are well worth the wait). We serve this with sour dough bread – and I can no longer eat normal baked beans!
How do you manage your storage requirements?
We regularly have wardrobe clear outs on a seasonal basis and I have a personal cupboard just for business stuff. This is great as it means I can keep all samples, lookbooks and files, etc. out of the way so the home can be lived in without the distraction of work objects.
Do you find scent an important aspect of a home?
Yes, as for me it’s one of the most important senses. The clothes have to be washed with a certain detergent scent (usually lavender) and hung out in a certain way to ensure they smell fresh when worn. We also have candles and a scent burner to which I put coconut oil and lavender in at night to help us sleep.
P.S. I also use the remnants of the scented oil in the morning to keep my beard neat.
Talk about the location of your home and how that impacts your overall lifestyle.
We live in the biggest Hasidic Jewish community in Europe, Stoke Newington/Stamford Hill, to which we have a synagogue and mosque on our road. This spectacle alone fascinates me on a daily basis; with the fine displays of traditional dress, ear locks and the strict way they conduct themselves. It’s also great to live in such an ethnically diverse neighborhood whereby everyone can live within their own cultural groups seamlessly with one another. The location is great as it enables me to cycle to my office in Camden. Also, I have great access to all East London has to offer (Dalston, Stoke Newington and Angel). We often take walks down church street on a Saturday for brunch, some food or clothes shopping followed by a walk around Clissold park to check out the swans, deer or butterflies.