Where the runway meets the street

Online retailer Yoox and “football fashion’s sexiest magazine” Sepp team up to spearhead a project inspired by the FIFA World Cup Brazil 2014. Putting together the “fashion dream team,” they collaborate with 10 brands and designers for exclusive sweatshirts made with each of the participant’s country of origin in mind. AMI Paris for France, Opening Ceremony for the US, Damir Doma for Germany, Juun. J for Korea and more, all here and available now. #yooxsoccercouture

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