New Zealand-based brand I Love Ugly is opening their first overseas flagship store on La Brea Avenue in Los Angeles and to celebrate, they’ve created a new editorial in the city. Teaming up with upcoming LA-based blogger Ne.Street, the editorial was shot in downtown LA, taking inspiration from the surrounding architecture and capturing the beauty of the city that is often ignored. Truly introducing the brand to the city, you can shop I Love Ugly at its new LA location from August and online.
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