On February 7, 2016, Levi’s Stadium in Santa Clara, California will host the National Football Conference champion Carolina Panthers and the American Football Conference champion Denver Broncos for Super Bowl 50. For many, the half-time show and big-budget commercials are as much cause for celebration as the game itself, and big brands aren’t missing the opportunity to get their name seen. Media partner CBS reportedly set the base rate for a 30-second advertisement at $5,000,000 USD, and even renowned jewelers Tiffany & Co. signed on to create the winning “50” Super Bowl rings.

Outside of the main event, an ample amount of coverage will be broadcast through platforms like Instagram and Snapchat (don’t forget to check Snapchat’s Live Stories section for fan-submitted content), and we know you die-hard football fans won’t want to miss a moment of it. To stay plugged in to all the events surrounding America’s best-liked sporting event, here are the media outlets, brands, sports personalities and athletes you need to be following. For starters, remember to tag #SB50 to stay in the conversation.

While the pre-emptive fanfare is already in full swing Stateside, the official kickoff is scheduled for for 3:30PM PST.

NFL

#Repost from @broncos: 1️⃣8️⃣ #BeatThePanthers

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NFL
Twitter – @NFL / @NFLNetwork
Instagram – @NFL / @NFLNetwork
Snapchat – @NFL

Super Bowl
Twitter – @SuperBowl / @SuperBowl50
Instagram – @SuperBowl50

Denver Broncos

Hustle won't quit. #SB50

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Team Accounts
Twitter – @broncos
Instagram – @broncos
Snapchat – @broncosofficial

John Elway – General Manager
Twitter – @johnelway

Demaryius Thomas – Wide Receiver
Twitter – @demaryiust
Instagram – @demaryiust88

Owen Daniels – Tight End
Twitter – @owendaniels

C.J. Anderson – Running Back
Twitter – @cjandersonb22

Wes Welker – Wide Receiver
Twitter – @weswelker
Instagram – @weswelker_83

Shaquil Barrett – Linebacker
Twitter – @moochie048

Josh Bush – Free Safety
Twitter – @JBush
Instagram – @JBush4
Snapchat – @J.bush32

Andre Caldwell – Wide Receiver
Instagram – @caldwellxii

Sylvester Williams – Nose Tackle
Twitter – @SylWil92
Snapchat – @Slynineduece

Emmanuel Sanders – Wide Receiver
Twitter – @ESanders_10
Instagram – @emmanuelsanders
Snapchat – @ESanders88

Carolina Panthers

Inside the #Panthers locker room at @sjsuspartanfb's stadium. #SB50 #KeepPounding

A photo posted by Carolina Panthers (@panthers) on

Team Accounts
Twitter – @panthers
Instagram – @panthers
Snapchat – @NFLPanthers

Cam Newton – Quarterback
Twitter – @cameronnewton
Instagram – @cameron1newton

Greg Olson – Tight End
Twitter – @gregolsen88
Instagram – @gregolsen88

Ted Ginn, Jr. – Wide Receiver
Twitter – @TedGinnJr_19
Instagram – @tedginnjr_19

Jonathan Stewart – Running Back
Twitter – @jonathanstewar1
Instagram – @jonathanstewar1

Mario Addison – Defensive End
Twitter – @hit_stig4
Instagram – @hit_stig4

Brenton Bersin – Wide Receiver
Twitter – @bbersin10
Instagram – @bbersin10

Media/Sports Pundits

CBS
Twitter – @CBS
Instagram –@CBSTV

ESPN
Twitter – @ESPN
Instagram – @ESPN

Bleacher Report
Twitter – @bleacherreport
Instagram – @bleacherreport

Joe Person (Panthers Beat Reporter)
Twitter – @josephperson

Mike Klis (Broncos Beat Reporter)
Twitter – @MikeKlis

Brands

Capture history. Our limited edition @SuperBowl50 Collection is here. Shop at the link in our bio.

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Levi’s
Twitter – @levis / @levisstadium
Instagram – @levis / @levisstadium

Doritos
Twitter – @doritos
Instagram – @doritos

Pepsi
Twitter – @pepsi
Instagram – @pepsi

Performers

One week to go… #PepsiHalftime #SB50

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Beyonce
Twitter – @beyonce
Instagram – @beyonce
Snapchat – @Bey34jay

Coldplay
Twitter – @coldplay
Instagram – @coldplay

Lady Gaga
Twitter – @LadyGaga
Instagram – @LadyGaga

Metallica
Twitter – @Metallica
Instagram – @Metallica

Pharrell
Twitter – @Pharrell
Instagram – @Pharrell

DJ Khaled
Twitter – @DJKhaled
Instagram – @DJKhaled
Snapchat – @DJKhaled305

Cheerleaders

Shoutout to @katehudson! We think you're a "fab" Broncos fan!!! #BroncosCountryPlayoffs #SB50

A photo posted by Denver Broncos Cheerleaders (@denverbroncoscheer) on

NFL Cheerleaders
Instagram – @NFLCheerleaders

Denver Broncos
Twitter – @broncoscheer
Instagram – @denverbroncoscheer

Carolina Panthers
Twitter – @pantherstopcats

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