As we’re sure many of you know, Supreme dropped its Spring/Summer 2016 collection across its shops in New York, Los Angeles, London and Japan today. This means huge lines, security guards, and of course reselling. We ventured out onto a ridiculously cold Lafayette Street to scope the scene and capture the best street style looks.
The number of extra extra long sleeves on New York’s youth confirms that, yes, the Vetements hype is very real. Numerous shoppers complained that Complex‘s “Sold Out” documentary has influenced a surge of (new) resellers who are looking to cash out – literally outside of the door. It looks like Lafayette is turning into a ‘Preme swap meet every Thursday.
The individual in slide 27 (who asked not to show his face) bragged that he had camped out the day before since 3 p.m. Now that’s brand loyalty.
- Photographer: Thomas Welch