Fast-fashion retailer ZARA has pulled off the not-unimpressive feat of knocking off Kanye West’s YEEZY Season 2 collection before ‘Ye’s offerings even hits stores. Kanye’s disheveled, oversized, dusty-hued streetwear has been replicated in all its glory in the “Streetwise” collection, via short-sleeved sweats, moth-chewed sweaters and minimalist luggage.
Fast-fashion retailers’ vertically-integrated supply chains mean that they can churn out products in as little as two weeks, and are one of the reasons many luxury houses are contemplating moving to a “see now, buy now” model, rather than the traditional fashion calendar where goods aren’t available until six months after they’ve first been shown.
You can shop the collection now over at ZARA’s web store, at a fraction of the price of the real deal. For more YEEZY-related news, check out Vanessa Beecroft’s new campaign for Valentino.