Style
Where the runway meets the street

Today, having an interest in fashion is more in vogue for guys than ever before. Once perceived as a niche market reserved for either women, gay men or dudes who are ostensibly in touch with their “feminine sides” (remember that cringeworthy term, “metrosexual”?), the acute desire to be stylish and follow trends is now one held by everyone – so much so, in fact, that the more knowledgable you are about the brands you wear, the more respect you’ll earn.

With the golden age of the fashion nerd upon us, people from all walks of life have demonstrated their unremitting fandom by spending copious amounts of money (we’re talking thousands a month) on the most sought-after garms each season. This had me thinking, how do these jawn-disciples actually afford their exorbitant spending sprees?

I reached out to some of the biggest spenders in the game from all over the world – including New York, Kuwait, Canada, Hong Kong, Berlin and the UK – to find out what they do for a living, what first piqued their interest in clothing and how much coin they shell out to sustain their flossy lifestyles.

Please introduce yourselves.

?

A photo posted by Michael Hope (@miketheruler) on

My name is Michael hope, I’m 15 and from New York City.
-Michael Hope, @miketheruler

we gucci

A photo posted by TQ (@kickstq) on

My name is Tareq Q and I grew up in Kuwait. I’m in my 30s.
-Tareq Q, @kickstq

Swiggity swooty

A photo posted by Brandon Faber (@brandontfaber) on

My name is Brandon and I’m 22. I currently live in Victoria, BC, although I travel to Vancouver nearly every weekend to do social media things.
-Brandon Faber, @brandontfaber

Hoyee, age 23 and from Hong Kong – not the rich area.
-Hoyee Li, @hoyee_li

ла козка ?

A photo posted by Samuil Tatchev (@tatchev) on

I’m Samuil Tatchev. I’m 25 and Berlin-based but was raised in Eastern Europe. I’ve been stacking a Supreme collection for almost a decade.
-Sam Tatchev, @tatchev

Regrets.

A photo posted by Dom Wallace (@dom.wallace) on

My name is Dom Wallace, I’m 19 years old. I’m originally from Cardiff but moved to Bedfordshire when I was 11. My main interests are fashion and music, I couldn’t choose one over the other.
-Dom Wallace, @dom.wallace

What first got you interested in streetwear?

I got into sneakers before streetwear honestly, which then lead to streetwear, then to high-end fashion, to ’90s streetwear and now to a mix of it all.
-Michael Hope, @miketheruler

Hip-hop. I always wanted to stay as fresh as my favorite rapper.
-Tareq Q, @kickstq

I actually remember the moment exactly. I used to work in a mall kiosk selling cellphones and someone walked by wearing this fresh jacket that said Supreme on the back. I was so pumped at how dope the jacket was that I hopped out of the kiosk to ask him where he got the jacket from. We exchanged info and I became his apprentice of learning the art of streetwear – the rest is history.
-Brandon Faber, @brandontfaber

Edison Chen, Alienegra, Hiroshi Fenom and every Japanese denim brand.
-Hoyee Li, @hoyee_li

драсти

A photo posted by Samuil Tatchev (@tatchev) on

I first became interested in streetwear in my early teenage years, when I got into BMX riding. I was spending pretty much all of my time hanging out at this iconic skate spot in Sofia where all the older skater dudes would ride and chill. I got to know the skate brands and started reading stuff on the internet about Stussy, Supreme, Vans, Etnies and so on. Skate shops in Bulgaria were shit back then, but I quickly developed a little clothing addiction.

In 2008 I got sponsored by Carhartt and got obsessed with work pants and caps. I was riding for them for about a year and got my hands on a bunch of cool shit, some of which I still wear.
-Sam Tatchev, @tatchev

My first interest in streetwear stemmed from the first time I heard Bastard by Tyler, the Creator in 2011. I was skating before that, so I wore more actual skate brands like Etnies and Enjoi but moved across to the more fashionable side of things since then.
-Dom Wallace, @dom.wallace

What was your first big purchase?

I don’t know what my first biggest purchase was, but the biggest purchase I can think of would be a Raf Simons FW00 bomber for $1,800, which is actually a good price considering what some others have gone for.
-Michael Hope, @miketheruler

OG Air Jordan 6’s.
-Tareq Q, @kickstq

G.I flow

A photo posted by Brandon Faber (@brandontfaber) on

First major cop was a 1999 forest green box logo Supreme hoodie. I ended up selling it a few months back and am currently in a state of self-doubt as to why I ever thought that was a good idea.
-Brandon Faber, @brandontfaber

CLOT x Bearbrick 1000% 3-Eyed Mickey Mouse.
-Hoyee Li, @hoyee_li

A Supreme side logo cap from a SS07 drop. Buying Supreme this long ago was almost impossible in Bulgaria. There was no eBay delivery to Bulgaria so I found this agency where you could order stuff from the US eBay site and they would take care of the shipping. I paid a lot for that service and waited for like two months. The cap was so precious to me that I never actually wore it.
-Sam Tatchev, @tatchev

My first “big” purchase was probably my windowpane trench from Supreme, which at the time set me back a fair bit as I had the peach one and wanted the full set. Since then I’ve been blessed with some nice hookups from Acne so I have some great coats in my wardrobe but I think the windowpane actually cost me more than my Acne overcoat did.
-Dom Wallace, @dom.wallace

What was the one item that you wish you had bought, but didn’t?

Probably the Rick Owens fox fur, mink and horse hair vest for $600.
-Michael Hope, @miketheruler

A pair of high-top Jaspers from the Louis Vuitton x Kanye collaboration.
-Tareq Q, @kickstq

There has been too many of those times, but most specifically would be when I thought not swooping the OG 350s and 750s when they were only a few hundred over retail was a good idea. Damn.
-Brandon Faber, @brandontfaber

mastermind JAPAN x Levi’s Fenom Disco Crush.
-Hoyee Li, @hoyee_li

A Supreme tee from the Harmony Korine FW11collaboration with a photo print of Macaulay Culkin on the front.
-Sam Tatchev, @tatchev

The Supreme “Hate” sweater when it hit the sales for like £80. I just didn’t have the spare money at the time and then the hype came around and no chance am I paying £250 for one. I also regret not grabbing the latest Palace x Reeboks, but I’m sure I’ll get around to having a pair.
-Dom Wallace, @dom.wallace

How much a year do you think you spend on clothing and shoes?

I honestly don’t know how much I spend a year, but all I know is I’ve spent probably over $10,000 this year so far, and it’s only August.
-Michael Hope, @miketheruler

offhand

A photo posted by TQ (@kickstq) on

Enough.
-Tareq Q, @kickstq

Most definitely in the tens of thousands, although the beautiful thing about clothing is that they normally retain their value, so you can recycle your closet and continue to cop the latest threads without much of a wallet hit.
-Brandon Faber, @brandontfaber

I keep all my receipts. Before I stepped in the game, I spent like $4-5,000 a year. Now I love vintage, not just hype clothing anymore , may be $1-2,000 a year.
-Hoyee Li, @hoyee_li

How much I spend a year on clothing and shoes depends on how much I make and what’s on the market, but maybe a bit more than a rational person would spend in three years.
-Sam Tatchev, @tatchev

It varies year to year depending on my income at the time etc, last year I spent a fortune but this year I’ve held back on a lot of things to keep money aside for actually doing things – it was pretty pointless spending all my money on clothes then not having the money to go out and be seen in them.
-Dom Wallace, @dom.wallace

What do you do for a living?

I make money from doing creative consulting, selling clothes and I’m planning to start selling artwork, among a few other things.
-Michael Hope, @miketheruler

I work in the oil and gas industry.
-Tareq Q, @kickstq

I currently am the Assistant Manager at a BestBuy Mobile, and have been in sales for several years now. I also work with particular companies through my social media platforms.
-Brandon Faber, @brandontfaber

少林 Shaolin sweet Shaolin

A photo posted by 李浩賢 Hoyee Li (@hoyee_li) on

A lot of things – modeling, styling, planning events. Some in Asia some in the US. But I’m still broke. I don’t know how to kiss people’s asses.
-Hoyee Li, @hoyee_li

My job as a freelance videographer provides most of my income, but I also work two more jobs in my free time. I try to keep it as busy as possible; got to work hard to have them nice things. I never got into this whole resell craze, but made a bunch of good trades with sneakers and Supreme stuff.
-Sam Tatchev, @tatchev

I’ve just quit my current job as I didn’t think it was for me, but I worked for Debenhams in their flagship store on Oxford Street. Before that I assisted with Operations at Acne Studios’ flagship store on Dover Street for 3 months, which was amazing.
-Dom Wallace, @dom.wallace

Do you set aside a certain amount of money each month to pay for your garms?

No, I do not. I’m just always on the hustle and that enables me to usually purchase what I want.
-Michael Hope, @miketheruler

I should.
-Tareq Q, @kickstq

I basically budget out my personal expenses, and the remainder I’ll use for garms. I’ve got this bad addiction to flexing always. Wallet hurts but the heart is happy.
-Brandon Faber, @brandontfaber

Nah.
-Hoyee Li, @hoyee_li

No, I don’t really set aside a certain amount of money each month to pay for my clothing. Recently, I’m surprised by how well I handle my urge to buy clothes. I still spend a lot, but only if I know I have enough to secure all my other needs. A few years ago it was bad, though. I would see some dope upcoming release and I would shit my pants. It’s an addiction like any other; I was convincing myself I needed the next thing to the point where I wouldn’t be able to pay my rent in order to buy a jacket.
-Sam Tatchev, @tatchev

A photo posted by Dom Wallace (@dom.wallace) on

Depending on what my plans are, I usually set aside a few hundred pounds and decide whether to either spend the money on one expensive/significant piece or maybe a shirt or some pants and then make sure I can still afford to go to Fabric with my mates, so my money is usually split 50/50 on clothes and enjoying myself.
-Dom Wallace, @dom.wallace

How do you decide on the pieces that you purchase?

I buy items that I like along with items that I project to have a higher future value. If I think I can wear it, that’s a good enough reason sometimes.
-Michael Hope, @miketheruler

Comfort, quality and versatility.
-Tareq Q, @kickstq

I essentially break it down to what the piece will offer me in terms of exposure. Can I sell this piece a few months later for a similar price or higher? Will it create an explosion of hype on social media? Is this a piece that is too played out or just not styled the way I think it should? Although sometimes I just say fuck it and cop cause whatever its dope.
-Brandon Faber, @brandontfaber

It’s all about the vibes.
-Hoyee Li, @hoyee_li

I decide which pieces I’m going to purchase by only buying stuff that I’m sure I would wear in three years. I try to stay away from trends or at least from buying hyped items. I will always buy the shit out of a good Supreme release though, but other than that I go mostly with more low-key brands and looks.
-Sam Tatchev, @tatchev

The pieces I purchase vary widely; my wardrobe is quite weird and doesn’t really have a specific style or theme, same as my music taste.
-Dom Wallace, @dom.wallace

Now that you know how streetwear’s biggest fans afford their garms, see what sneakerheads in China really think about YEEZYs

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